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By Eugene Gorny

Creativity theories haven't been a lot utilized in net learn. This research makes an attempt to atone for this omission through utilising strategies and techniques of creativity study to the learn of web tradition. It seeks to find the inner common sense of the improvement of inventive types, to spot the criteria that account for switch and to examine the connection among net creativity and wider sociocultural contexts. the concept that of web creativity is utilized to the research of the heritage of the Russian web. Case reports are dedicated to the advance of on-line media, a creative style, a web group and a funny site. The theoretical matters contain the function of cultural identification and social context as a shaping strength of net tradition; motivation for creativity; person contribution, collaboration and the interaction among own and collective creativity; the competition among the legitimate and the non-official spheres; problems with censorship and loose speech. The research should be beneficial to creativity theorists, web manufacturers, or somebody attracted to modern Russian culture.

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